Business Travel in the Blogopshere

by DL Byron on January 18, 2006

The NYTimes story on business travel bloggers has been blogged by (to date)

The buzz about business travel blogs demonstrates how the mainstream media listens to blogs, and how blogs listen to the mainstream media. This makes both mediums incredibly powerful ways to reach potential customers. And when it comes to reaching the media, blogging beats press releases any day of the week. This is part of the reason that blogging is turning traditional public relations on its ear. Like Shel Israel says in a recent podcast that we are now all influencers.

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