American Airlines Fights For Female Fliers

by Andrew Sparrow on April 10, 2007

Is flying all that different for females? Particulary, for female business travelers?

American Airlines hopes the answer to that question is yes, as it launches a new program to cater to women. It has recently started a website dedicated to female fliers, and is looking for ways to make their airline more desirable for women. For example, AA plans on offering lower storage bins (average height for women is five inches below that of men). Its website asks fliers to offer other suggestions that it may implement.

American hopes to see a bump in sales from this venture. If they do, except to see many other airlines launching similar programs.

{ 2 comments… read them below or add one }

1 Ben K 04.10.07 at 1:45 pm

Lower storage bins. Oh, joy. I’m 6’5”. Now I’ll have to be completely bent at the waist to get into a window seat.

2 Andrew Sparrow 04.11.07 at 10:51 am

I think they were planning on keeping the high ones and just adding a few at waist level.

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