AA To Offer PMP’s On Flights
American Airlines has announced it will be offering Personal Media Players on transcontinental flights and some domestic flights. The PMP’s will be free for first and business class, and available at a fee for coach passengers. The PMP’s come with fifteen full-length feature films, twelve hours of television shows, fourteen music channels, and mp3′s from over fifty artists.
The current program is a test to see if theft will be an issue. If it is not, AA plans on launching the program on all of its flights.
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As the Marketing Communications Director for IMS, the Anaheim CA company that provides these portable entertainment devices and their content to American Airlines, I’m interested to hear actual passenger feedback! Please send to slott@imsconsultants.com.
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