Southwest Best In Customer Satisfation; United Last

by Andrew Sparrow on May 15, 2007

United Airlines and Delta have done a great job over the past few years emerging from bankrupty to move into a financially stable place with a solid bottom line. Unfortunately for them, cost-cutting and increased efficiency has hurt customer satisfaction.

University of Michigan’s customer satisfaction survey of 20,000 fliers ranked United last and Delta second-to-last. The industry’s overall satisfaction dropped as well, from 65 to 63 points on a scale of 1 to 100.

Southwest was a bright spot, not only finishing first, but increasing its customer service ranking from a 74 up to 76.

{ 2 comments… read them below or add one }

1 tseliot 06.21.07 at 10:50 am

Right on. Southwest is a great airline. All of their planes look great and their seats are great. While they may not have little TVs like JetBlue, their service is top notch.

Though I did see another survey that ranked Jetblue first and Southwest second.

2 Andrew Sparrow 06.21.07 at 5:35 pm

JetBlue was not included in this survey, I think because it doesn’t fly nearly as many routes or passengers. From what I’ve heard I would imagine it would beat out Southwest.

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