Southwest and JetBlue trying to capture more Business Travelers with Wi-Fi, discounts, and legroom

According to the New York Times, Southwest and JetBlue, traditionally vacation-friendly discount airlines (although I fly Southwest a lot, anyways) are trying to edge into the larger and more money-making business travel markets by introducing new perks.

Remember when Southwest added their business select boarding option? That was just the first step.

Southwest is also planning to offer discounts to certain corporate travel buyers, a stance that is a reversal from their earlier positioning, and along with JetBlue, offer Wi-Fi connectivity in-flight.

Regardless of whether or not the ticket prices drop for business travelers, or whether or not there are “business class” seats available at all, I think any airline with in-flight Wi-Fi is going to see a significant boost in business travelers.