Class-creep on airplanes means a new kind of ticket for business travelers
Welcome to “premium economy.”
As business-class seats have consistently moved towards the luxury originally set aside for first class seats, European airlines have started phasing in a new level of ticket, often called premium economy.
The idea is to appeal to business travelers “on a budget” and people who are taking vacations but can spend a little bit extra on the tickets:
“It’s a smart business move because there’s been what I call class creep on an airplane,” said Henry Harteveldt, a travel analyst with Forrester Research. “What’s now called business class is almost what first class used to be. So premium economy is more like what business class used to be back in the 1980s, akin in many ways to U.S. domestic first class in terms of legroom.”
I’m sure it will change over time, but I’ve made my list of what I need to keep me happy on an airplane. Super cushy seats and high-class cutlery are not on the list.
For now, it looks like I’ll stick to the main cabin. Of course, if premium economy came with free wi-fi…