It seems like just about every week there’s a new reason to avoid flying, and other industries are sniffing around for ways to take a chunk out of the market.

This week it’s the trains in Europe. Business Traveller reported recently that the York train station now boasts free Wi-Fi provided by National Express East Coast, which manages the station and also provides free Wi-Fi on all of its trains.

The quote from the station manager, Steve Soards, says it all:

“A major advantage of choosing the train over alternatives such as driving or flying is the ability to stay connected to the internet throughout the journey. For business passengers our wifi creates a productive mobile office, with the ability to send and receive emails as well as to access the internet. Staying online throughout a journey can mean the difference between clinching a deal or losing out.”

I’m think the airline industry needs to stop playing defense and start playing offense. Trying to tack little fees onto luggage and food is going to make people mad.

Offering productivity services, especially basic ones like free wi-fi (maybe you get to purchase extra or dedicated bandwidth?) is probably a much better approach to finding new revenue streams.